Promoting Training and Excellence in the Health Food Industry





The Health Food Institute (HFI), an independent, non-profit making, professional body promoting training and excellence in the UK health food industry.

By providing top quality training for all health food retailers and their staff we are continually working to raise the standards of service and natural health information available to consumers, and in doing so, raising their awareness of holistic health, the potent value of wholefoods, nutritional supplements, herbal remedies and alternative and complementary therapeutic products.

  • Professional Diploma Course Part 1 - our introduction to the industry, selling, health and safety, and product awareness.
  • Professional Diploma Course Part 2 - a deep dive into the product categories found in health food stores, and potential realities around selling them.
  • Supplier Course for Field Sales Personell - our single module course for suppliers and their sales teams to deepen their understanding of the industry and its values.


Every year we host a range of events for industry members. From our annual Luncheon to additional specialist events and awards, we hold these events to connect and celebrate the people that make this industry.