Suppliers and their sales teams can now study for a certificate in health products, thanks to a new initiative by the Health Food Institute (HFI).

The innovative single-module course gives an overview of the natural products sector including its heritage and values, core categories and protocols for selling.  By completing the short course, sales representatives can enhance their understanding and demonstrate their commitment to education in the industry.

Candidates who successfully complete the £50 course are awarded an HFI Certificate and attractive metal badge, plus the chance to join the HFI as a Supplier Member (first 6 months free) and receive a free educational book, free magazine IHCAN magazine and monthly newsletter.

Tom Moses, MD at Natural Trade Brokers said: “Our sales team is enrolling on the Supplier Course – education is the backbone of our business.”

Angela Walker, Sales Director at Viridian Nutrition said: “Our sales team will be pleased to undertake the Supplier Course, and proud to wear the HFI badge.”

“The launch of the Supplier Course is part of the HFI 3-year plan to drive education in the industry,” said HFI Chair, John Frisby.

The Supplier Course joins the well-established Health Food Institute Professional Diploma Course which is designed for those working in specialist health food stores.